“WEB's not all about spiders”

  A logo represents the image of your company, a short conversion in texts and images that greatly influences the perception of the activity and functionality of a company. When you want a logo design, you have to think of the message you send to the others. Every line, shape, color will send a message to those who see it. A lot has been written about the color psychology and the effect that images and shapes have to the viewer, but the most important aspect is that the logo has to mean something and bring something new. Without digressing anymore in symbolisms, the logo must mainly contain the company's colors, which if you don't have, you must choose carefully. They are used in creating logos, sites, presentation folders, fliers, bus... read more

  An efficient banner design can make the difference between a successful advertising banner campaign and a totally inefficient one. We will present some of the principles behind this: The use of animations. A simple animation can help improve the click rate, providing that it is simple and tasteful, the purpose is to attract users, not annoy them. It has to contain a clear message to encourage the user to click. A simple graphic image with the text "Click here" , can help improving the click rate. Using bright, vivid colors. The banners that contain blue, yellow or green have a higher click-rate than the black and white ones. The message must be short and concise The banner's link must point towards a specific page, the users expect ... read more

  SEO (Search Engine Optimization) is a term that represents an ensemble of activities whose purpose is to improve the positioning of a web site in the result list returned by the search engines for a list of terms and phrases. The algorithms that the main search engines use to establish the order in which  the search results are shown, are some of the best kept secrets of the companies that develop these engines. This does not mean that the optimization of the web pages is not possible or even recommended. The main search engines publish best practices guides for web site optimization. Your web site's optimization implies a series of activities that can be split in three main cathegories: on page optimization - for the op... read more

Lately, web applications have sustained a significant growth in popularity due to the multiple advantages they present compared to the classic desktop solutions. Traditionally, the development of a custom application implies the achievement of two parts: one that will run on the server and the other one, the client application, which will be installed in every work station. This work model presents a series of disadvantages compared to the web applications: a user interaction environment must be installed on every computer connected to the server for every application. This implies a long development time and high costs. On the other hand, the user interaction environment for th web applications is the browser, so this does not need an... read more

  The online marketing and PR attract more and more businesses, as, using the same budget, they help reaching a higher number of potential clients than the conventional strategies. It is not enough to create or buy a web site to achieve an online presence for your company, to improve your image and to increase the number of clients that call your services. Your marketing strategies in the online environment must follow the principles and particularities of this environment. Many independent studies showed that the time a user takes to make a decision on the Internet, (ie. to read the information or to go on to the next site from his / hers search engine result list) is relatively small, an average of 10 seconds, to be specific. During ... read more